The Fantastic Five-Free Formula!

Why non-toxic nail beauty is the need of the hour.

Over centuries, nails have developed to be a key protector of soft tissues on our body. Studies have shown that what we apply to our nails gets absorbed by the body, especially key chemical ingredients most commonly used by nail brands. In recent years, there has been an up-spike in the number of companies going “5-Free”. 5-Free suggests that the polish has been formulated without these 5 specific ingredients: formaldehyde, toluene, dibutyl phthalate, formaldehyde resin, and camphor.

You may ask, what’s the big deal? The issue lies within the fact that the chemicals used can cause long term harm to your bodily functions. People have strayed from using nail polish due to not only the internal effects, but the external ones as well. Certain darker shades can cause non-permanent discolouration of your nail bed.

The history of nail polish has purely been vanity, but trends have changed and consumers have become more aware about what they’re putting in their body. Many of the chemicals listed above are usually not included in the packaging; leaving consumers blindsided about what they’re using.

Non Toxic polish can make your nails prone to easy breakage. Overtime, nails become brittle, tainted and easily susceptible to damage. For pregnant women and new mothers; the damage is worse. Certain chemicals that are absorbed into the bloodstream can be harmful to the health of the baby, alongside the harmful fumes from the polish or polish remover can cause long term health issues and are best avoided. Non-toxic polish can be used by pregnant women without the fear of any health concerns being raised due to the usage of certain products. Beauty should never come at the risk of one’s health!

Ethics is an intrinsic brand value one must hold dear. These days, brands offer complete transparency in ingredients and formulate their products without any animal byproducts in them. Vegan, cruelty-free and healthy formulations are now the front runners in the beauty industry.

At Ellement Co, we strive to promote healthy and organic products to audiences. Seeing the long term benefits in chemical free formulations drives our brand to give out positivity for our customers; and will continue to do so. Our Just-A-Minute! Gel Polish and 9-Free Breathable Nail Lacquer are non toxic, vegan and cruelty free. Beauty does not come with a price on your health at Ellement Co. We formulate with ingredients we believe are good for your mind, body and soul in the long run.