Blogs

January-Ready Nails: Timeless Elegance & Nirvana for a Refined New Year

January is all about slowing down, resetting routines, and stepping into the new year with intention. After the sparkle of the holidays fades, beauty trends turn toward clean lines, rich tones, and effortless sophistication. That’s where Timeless Elegance and Nirvana by Ellement Co. come in. This versatile duo delivers balance and polish—perfect for winter days, workweeks, cozy evenings, and refined night looks. Whether you’re easing back into routine or embracing a fresh aesthetic, these Ellement Co. shades keep your nails sleek, modern, and confidently understated. The Perfect January Duo:... Read more...

Emerald Elegance: The Jewel-Tone Shade Defining January Style

As the new year begins, beauty trends shift from festive sparkle to refined sophistication. January is all about clean slates, intentional style, and understated luxury—and no nail shade captures that... Read more...

January Glow Reset: Dull Gold, Cinnamon Spice & Full Moon – The Ultimate Neutral Trio

January is the month of fresh starts, refined routines, and effortless elegance. After the sparkle of the holidays, beauty trends lean toward calm, intentional, and timeless—and Dull Gold, Cinnamon Spice... Read more...

Timeless Winter Reds: Wild Gal, Rosewood, Classic Red & Merlot

Red isn’t just for the holidays—it’s a power color that transcends seasons. In January, as the pace slows and style becomes more intentional, red nails take on a new meaning: confidence, clarity, and classic beauty. Meet Ellement Co.’s iconic red lineup—Wild Gal, Rosewood, Classic Red & Merlot. From bold statements to refined elegance, this quartet proves that red is a year-round essential, perfect for winter wardrobes, fresh starts, and elevated everyday looks. Meet the Shades: Four Reds, Four Winter Moods 🔥 Wild Gal – The Bold Statement Red (Ellement Co.)... Read more...

Summer on Your Fingertips: The Ultimate Guide to Light, Breezy, and Beautiful Nails This Season

Summer is here - and she’s loud, proud, and oh-so-glowy! Just like you wouldn’t step out without your SPF, your nails deserve their own sunny-season upgrade too. Whether you’re lounging... Read more...

The Ultimate Guide to Nail Extensions: Stunning Designs, Trends & Pro Tips for 2025

Nail extensions have revolutionised the beauty industry, offering individuals the opportunity to flaunt long, elegant nails regardless of their natural nail length or strength. From Classic French Tips to intricate... Read more...

Bridal Nail Art Trends 2025: The Ultimate Guide to Perfect Wedding Nails

Your wedding day is one of the most special moments of your life and every detail matters - including your bridal nails! From red bridal nails that embrace tradition to... Read more...

Holi Nails: A Burst of Vibrance for the Festival of Colours

Holi, the festival of colours, is one of the most joyous and lively celebrations in India. It’s a time when the air is filled with laughter, love and of course,... Read more...

Then vs. Now: How the Nail Industry Has Evolved in 9 Years

The nail industry has undergone a dramatic transformation over the past nine years. From shifting consumer preferences to groundbreaking product innovations, the industry has evolved into a space that values... Read more...

Summer Nails: The Hottest Nail Trends & Must-Have Shades for the Season

The sun is shining, the beach is calling and it’s time to give your nails a summer refresh! Whether you're lounging by the pool, hitting up a tropical vacation or... Read more...

The Ultimate Guide to Wine-Coloured Nails: Understanding 2025's Most Sophisticated Trend

The evolution of nail trends reveals something fascinating about our cultural moment. While 2025 is bringing us back to basics, it’s doing so with a sophisticated twist. Wine nail colours... Read more...

The Ultimate Guide to Valentine's Day Nails: Beautiful Designs for Every Love Story

Valentine's Day is a time to celebrate love, and what better way to express your affection than with stunning Valentine's Day nails? Whether you're going on a romantic date or... Read more...